Ordering an iced vanilla latte is a beverage choice; ordering a cortado is a personality trait. The Cortado Cotton Embroidered Dad Hat is the ultimate uniform for the pretentious coffee consumer. We took the pinnacle of cafe elitism and translated it into a piece of deadpan, self-aware streetwear using a strict, all-lowercase serif font. It is designed for the highly caffeinated buyer who has very strong opinions about espresso extraction and oat milk.
Closure: Adjustable self-strap with a hide-away antique brass buckle.
Customization: Embroidery thread defaults to a crisp, high-contrast black. Custom thread colors are available upon request—simply leave a note at checkout.
The Vibe
This hat is a highly specific cultural dog-whistle. It is the perfect passive-aggressive accessory for monopolizing a cafe table with your laptop, judging other people's drink orders, or navigating a slow Sunday morning. It makes for a brilliantly ironic gift for the resident coffee snob in your friend group.
